To learn the details about the new FLX membership program, why it was created, the direction of Foot Locker’s customer loyalty efforts and more, we at Loyalty360 recently spoke with Hope Tannenbaum, Sr. Director, Membership & Research with Foot Locker. Below is Part Two of that discussion. You can read Part One here.
What does FLX mean?
We wanted to create a membership program that embodied the full Foot Locker Experience but also provided the flexibility to earn and shop....