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This is the second installment of our Q&A with Neil Norman, Director of Customer Loyalty and Shopper Marketing; Cheryl Pinkham, Shopper Marketing Manager; and Kristi Martin, Manager of Campaign Development, for Food Lion. You can read the first part here.
What are the challenges you’ve faced with data and analytics and creating insight that’s actionable?
Norman: We have evolved greatly in the way that we can test, measure and learn in a very....
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