FIJI Water Earns Massive Brand Loyalty Due to Commitment to Its Customers

Branding / Product Positioning
Voice of the Customer

This story was originally published on September 6th, 2016. FIJI Water, the No. 1 premium bottled water brand in the U.S., always places its customers first. “We have seen much achievement from a customer loyalty perspective,” Clarence Chia, Vice President of Marketing at FIJI Water, says. “FIJI Water is the No. 1 premium bottled water brand in the U.S. due to our commitment to our consumers. Because of our entire team’s efforts, FIJI Water has become a....

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