FedEx Leverages Customer Retention into Customer Acquisition Through New Offerings
l360Insider

When you think of FedEx, you likely envision those ubiquitous white trucks, embossed with the FedEx logo, crisscrossing your town. Of course, the Memphis-based delivery giant does more than deliver packages to homes and businesses; they also transport much larger shipments through the FedEx Freight network.   “Our current customer base is primarily B2B,” says Mike Rude, director of freight solutions and marketing at FedEx Services. “We do have a little bit of B2C....

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