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Since its founding in 1938 as part of the New Deal, Fannie Mae has offered financing for mortgage lenders across the United States. The organization is the definition of a B2B company. Its financial services are used by several major companies, but it has virtually no direct contact with individual consumers. Until recently, the company was focused inward, looking to improve efficiencies and serve its clients with better operations. However, Fannie Mae has now rethought this business....

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