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This is the second installment of Loyalty360’s Q&A with Jill Feldman, Vice President of Marketing and Brand Strategy, and Amy Barnett, Director of CRM and Loyalty, for Famous Footwear. You can read the first part here.
What is the biggest challenge or opportunity with personalization for you and your audience?
Feldman: The biggest challenge of personalization is just connecting all the different data sources and inputs that we have across an entire marketing ecosystem,....
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