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Much like Jake and Elwood in the Blues Brothers movie, Famous Footwear’s Amy Barnett is on a mission. “We’re on a personalization mission,” says Barnett, the Senior Director of CRM, Loyalty, and Insights at Famous Footwear, a national brand that offers athletic and casual shoes for the active family from hundreds of brands, including Nike, Converse, Adidas, Vans, Birkenstock, Dr. Martens, CROCS, Timberland and more. “We have a robust database and lots of....

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