Please enter your username or the email address associated with the account so we can help you reset your password.
In the world of fuel service and convenience, nothing seems to be predictable anymore. But ExxonMobil’s Yan Côté believes he and his team are getting as close as they can these days when it comes to consumers’ engagement with their brand.
Côté is the U.S. Marketing Communications Manager for ExxonMobil, which counts more than 11,500 branded fuel stations nationwide, and he believes that gathering data from the brand’s Exxon Mobil Rewards+TM program takes them one....
This article is Loyalty360 Subscriber-only content; please log in to read. Not a subscriber? Don't worry, it's easy to sign up! Click below to read this article and access other complimentary Loyalty360 content.
This content can be viewed with a complimentary Loyalty360 subscription. For access to even more content and association benefits, view Loyalty360 membership levels here