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Evite is world’s largest digital platform, and it’s almost inevitable that we’ve all crossed paths with the brand at some point. Maybe it was a friend’s birthday or a Halloween Party. For the last 20 years, the company has been sending out online invitations for party planners and bringing people together. Loyalty360 talked with Matthew Seifert, director of online marketing for evite, about how the company has evolved with the changes in technology and what’s....
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