Englefield Oil Executive Discusses Customer and Employee Engagement: Part One
l360Insider

Many brands today are looking at loyalty in ways that go beyond a purely programmatic definition of customer loyalty. Instead, these brands are looking at engagement, getting people involved in the program and getting people in conversations with brands. Englefield Oil (along with its flagship banner, Duchess) is one such brand. The company uses its recently relaunched loyalty program as way to learn about its customers and employees and then....

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