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A key component of customer experience is interaction with a brand’s specific product or service. Improved customer experience often comes from innovation in those products and services. For Electrolux, makers of Frigidaire products, that improvement comes from within, as employees are fully engaged in the process.
“All of this starts with our brand,” Nathan Cho, Innovation and Connectivity Program Manager for Electrolux tells Loyalty360. “Our focus is between....

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