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Loyalty marketing is tricky for a company like Sodexo, one of the world’s largest corporations. However, it isn’t size that’s the issue, it’s the fact that Sodexo, as a food service and facilities management company, is often one step removed from the end user.
Among the many sectors Sodexo operates is education. Sodexo’s Wendi Gretz, senior director field marketing, Shawn Finnegan, senior marketing manager, and Alexa Kerins, senior marketing manager....
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