Finding emotional connections with customers typically equates to high levels of customer loyalty and brand advocacy. For a loyalty marketer, especially one that works in the intoxicating world of professional and collegiate sports, those emotional connections and deep-rooted ties to teams are indelibly linked to fans.
Fanatics is an online retailer of licensed sports apparel and merchandise. Formed in 1995, Fanatics sells product via its Fanatics, FansEdge, and Kitbag brands, as well as....