l360Insider

If a brand can successfully engage both its consumers and its employees, then its prospects look bright. Recently, we’ve seen brands use their loyalty program to drive this kind of engagement. The result is great agility and the ability to deliver enhanced customer experiences.
 
Duchess, a convenience store brand owned by Englefield Oil, has been using its loyalty program to do just that. Its effort to engage both customers and employees has expanded its marketing....

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