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One topic that has puzzled businesses for years is loyalty as it applies to transportation. When the essential function of a business is to get customers from point A to point B, what keeps them coming back? The price? The comfort? The amenities? Different transportation companies have tried various approaches over the years, but Delta Air Lines believes that building an emotional connection with its customers is the best way to retain them.   Delta was originally founded in 1924 as a....

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