Dell Stresses Simplicity and Member Feedback to Drive Successful Loyalty Program

Dell Inc. was founded 32 years ago, and in that time it has always valued and explored customer loyalty. But more recently it took an even more focused look at customer loyalty via its four-year-old Dell Advantage program.   To learn more about Dell Advantage, and about how customer experience and simplicity drive that program, Loyalty360 spoke with Ryan Massimo, Director of Customer Strategy and Loyalty, Tim Cruz, Dell Advantage Loyalty Program Manager, and Allison Sereno, Global....

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