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There’s no denying the presence General Motors has created for itself in the automotive industry. As the company behind iconic brands such as Chevrolet, Buick, GMC and Cadillac, GM has been driving the market forward for more than 100 years. Loyalty360 was able to sit down with David Mingle, GM’s general director of Global Customer Experience Execution and Planning, for a conversation about how the company continues to innovate in the loyalty-marketing sector.
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