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Based in suburban Pittsburgh, rue21 is a specialty retailer in the discount apparel space. In business since 1970, rue21, formerly known as Pennsylvania Fashions, has, of course, gone up against many competitors. Facing many of the same challenges and concerns as peer brands, rue21 has an eye on both its legacy brick-and-mortar stores as well as its online presence, with hopes of making the two seamless.
Joel Layton, VP, digital marketing for rue21, spoke with Loyalty360 about how....
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