NextGen Healthcare, a leader in health care IT solutions, takes a holistic approach to loyalty as it must build and maintain relationships with both clients and end users, or, in other words, the client’s customers. Loyalty360 spoke with Jacqui Darcy, client experience leader for NextGen about its current loyalty marketing initiatives.
From a high-level, what does NextGen do?
Darcy: NextGen is an ambulatory healthcare IT provider, which includes: electronic health....