CX Strategy at Sugarfina: Q&A Part II

CEM (Customer Experience)

This is the second installment of Loyalty360’s Q&A with Zainub Naqvi, Senior Manager of CRM and Loyalty for Sugarfina. You can read the first part here. What is the Sugarfina culture? Is it the story that creates unique involvement with the brand? The main marketing strategy for Sugarfina is driven around experience. At Sugarfina, we have a few core values. Two of them were integral to the architecture of Sugarfina Rewards, and those are “cultivating innovation....

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