l360Insider

CVS launched its ExtraCare loyalty program 15 years ago, but officials are not about to rest on their laurels. The highly successful loyalty program has helped CVS build and strengthen customer relationships, forge deeper customer engagement, and create brand advocates.   Loyalty360 caught up with Michele Driscoll, vice president, loyalty & personalization, CVS Pharmacy, to find out more about the company’s customer loyalty, customer engagement, and customer experience....

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