Customers May Be Changing, But Data Analytics and Metrics Keep SunTrust on Course

SunTrust Banks, Inc., is based in Atlanta, GA. Via its largest subsidiary, SunTrust Bank, it operates primarily in the Southeastern United States. Other parts of the company offer corporate and investment banking, capital market services, mortgage banking, and wealth management. Providing an exceptional customer experience and customer journey has kept SunTrust at the forefront of the industry. Loyalty360 caught up with Russell Randolph, SVP, bankcard products for SunTrust to....

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