Customer Relationship Management Scores Big for Chicago Bears

The goal of any professional sports team is to win a championship, but Lee Twarling, Senior Director of Ticket Sales and Service for the Chicago Bears, has a slightly different objective, and it centers on customer engagement.   “In this line of the business our focus on the customers is number one,” he explains to Loyalty360. “It is in every conversation that we have and in every initiative that we discuss.”   Even in the parts of the organization that....

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