Launched in 2008 as a photo website by brothers John and Leo Resig, theCHIVE has since morphed into a multi-faceted new media brand. In 2012, on a whim, the website founders spearheaded a campaign to help a volunteer fire department stay in business. With the help of theCHIVE community, over two times the necessary amount was raised.
While those efforts continue, theCHIVE recently launched a loyalty program to encourage even more engagement from its already devoted fan base. Since....