l360Insider

JetBlue has one mission: Inspire humanity. This philosophy resonates throughout the airline. With an active and vocal loyalty base, JetBlue keeps human interaction at the forefront of its customer experience management.   Scott Resnick, director of loyalty marketing and Danny Cox, director of customer support and insights for JetBlue, spoke to Loyalty360 about the challenges of keeping up with legacy competitors, while keeping the customer first.   The airline industry has, not....

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