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“The biggest challenge that brands face today in creating measurable customer loyalty experiences is retaining value throughout the member’s lifecycle,” Evan Magliocca, Manager of Brand Marketing for Columbus-based Baesman Insights & Marketing, explains to Loyalty360. “It’s easy to get someone into your program, but keeping member satisfaction high is another story.”
Founded in 2008. Baesman is a group of former brand-side strategists....
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