Customer Loyalty Needs Consistent Attention

“The biggest challenge that brands face today in creating measurable customer loyalty experiences is retaining value throughout the member’s lifecycle,” Evan Magliocca, Manager of Brand Marketing for Columbus-based Baesman Insights & Marketing, explains to Loyalty360. “It’s easy to get someone into your program, but keeping member satisfaction high is another story.”   Founded in 2008.  Baesman is a group of former brand-side strategists....

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