Customer Loyalty Linked Closely to Brand Identity for Penn Station

Penn Station is a Cincinnati-based fast-casual dining chain that recently launched a new loyalty app. Though it’s a new effort from a technological standpoint, it’s designed to enhance the chain’s underlying marketing philosophy: attract new guests and increase the frequency of established customers.   Craig Dunaway, President of Penn Station, spoke with Loyalty360 about the necessities and challenges of going mobile, as well as the importance of keeping up with the....

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