Please enter your username or the email address associated with the account so we can help you reset your password.
Customer loyalty has been a massive focus at Dunkin’ Brands, especially since the launch of the DD Perks Rewards program in January 2014. Sherrill Kaplan, Senior Director, Digital Marketing & Innovation at Dunkin’ Brands, shared with Loyalty360 her thoughts and views about the company’s burgeoning customer loyalty program.
“In terms of measurement at Dunkin’, we look at the guest first across of all of our touch points,” Kaplan said to Loyalty360....
Brand & Vendor Corporate Members
L360 Individual Members
This article is Loyalty360 Subscriber-only content; please log in to read. Not a subscriber? Don't worry, it's easy to sign up! Click below to read this article and access other complimentary Loyalty360 content.
This content can be viewed with a complimentary Loyalty360 subscription. For access to even more content and association benefits, view Loyalty360 membership levels here