Customer loyalty has been a massive focus at Dunkin’ Brands, especially since the launch of the DD Perks Rewards program in January 2014. Sherrill Kaplan, Senior Director, Digital Marketing & Innovation at Dunkin’ Brands, shared with Loyalty360 her thoughts and views about the company’s burgeoning customer loyalty program.
“In terms of measurement at Dunkin’, we look at the guest first across of all of our touch points,” Kaplan said to Loyalty360....