Customer Loyalty Built on Strong Customer Service Not Marketing, Author Says

Many companies feel they are at least adequate when it comes to customer service, but the author and consultant Jay Baer suggests organizations should take a closer look at their efforts. Even the ones that are doing a satisfactory job could be missing out on keeping loyal, and subsequently profitable, customers in the fold.   Baer released the book Hug Your Haters this past spring. He recently spoke with Loyalty360 about how customer service and customer experience are being stressed....

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