Customer Experience Part of the Journey for Ctrip

Ctrip is a provider of travel services based in Shanghai.  Their services include reservation arrangements, transportation facilitation, packaged tours and corporate travel service capabilities. Founded in 1999, the company was acquired by The Priceline Group in 2015.   Loyalty 360 spoke with Lei Zhu, head of strategic cooperation, International Business Unit, Ctrip about loyalty marketing in the travel vertical.   There is a lot of talk about customers changing, how....

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