Customer Experience Means Success Night After Night for Choice Hotels International

The hospitality sector was among the first industries to embrace loyalty programs. Today, of course, they are still quite popular, but most focus only on frequent travelers and guests. Choice Hotels International, recognizing an untapped market, wanted to use loyalty marketing efforts to appeal to the casual or occasional hotel guest.   Jamie Russo, head of loyalty and customer engagement, Choice Hotels International speaks with Loylaty360 about how the Choice Privileges program is re....

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