Customer Engagement is Data-intensive for Regions Bank

Regions Bank is a division of Regions Financial Corporation, a Fortune 500 company based in Birmingham, Alabama. It operates in 15 states and is the largest deposit holder in the state of Alabama. Loyalty360 caught up with Regions’ Customer Experience SVP Matt Brunsman to discuss some of the challenges present in today’s banking world and how his institution is facing them.   What is your role within Regions? Brunsman: I’ve had pretty much the same role through....

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