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For some, eight years may sound like a lifetime. In terms of building and perfecting an effective loyalty program, however, eight years goes by in the blink of an eye. AccorHotels can attest to the challenge of building a program from the ground up, as Le Club AccorHotels was launched, you guessed it, only eight years ago in 2008. Determined to turn the challenge into an opportunity, AccorHotels has built Le Club AccorHotels into a program that, above all else, places the guest first in its....

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