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When California Pizza Kitchen (CPK to those hip to the chain) began its rebranding initiative three years ago, one component they knew they wanted to include was a loyalty program. Enter Ashley Ceraolo who was hired around this time. Her current title is Vice President of Marketing, Digital and Social Media.
“One of the first things that they said was, ‘We know that you launched a loyalty program at your last company, we would love to start something here,’&rdquo....
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