Donna Josephson can remember what a thrill it was to be able to automatically add a customer’s own name at the top of a marketing email. But as Senior Vice President and Chief Marketing Officer of Corner Bakery —  a fast-casual restaurant serving kitchen-oriented crafted breakfasts, lunches and dinners — that seems like decades ago. “We thought, ‘isn’t that cool?’” she says. “I think we’ve come a long way from....

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