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As a well-known operator of transportation supply chain management products and various rental truck services, Ryder exists in a rather specialized sector of the rental industry. Even though it will rent to individuals should the opportunity arise, the brand mainly serves as a B2B company. In this way, it regularly engages clients that range form small local business owners all the way up to global Fortune 500 companies.
So for Ryder, customer loyalty all comes down to being a....
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