Columbus Dispatch Brings Innovative Digital Customer Engagement to the Newspaper Industry

The changes that digital disruption has brought to the newspaper industry have been both a blessing and a curse. Of all the media outlets affected by the rise of new technologies, newspapers have arguable been hit the hardest. As an industry that had once seen explosive growth, traditional newsprint has since been faced with declining revenues, dwindling customer loyalty and increasing threats from emerging online competitors. On the other hand however, these same market forces have also....

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