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Cinemark is an American movie theatre chain owned by Cinemark Holdings. It is headquartered in Plano, Texas, and operates 541 theaters with a total of 6,014 screens in the United States and Latin America. Its circuit is the third largest in the United States and is ranked either number one or number two by box office revenues in 19 out of the top 25 American markets. Loyalty360 recently sat down with Wanda Gierhart, CMO for Cinemark, to discuss customer loyalty....

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