Chuck E. Cheese Creating Experiences, Memories for Loyalty Members

Sherri Landry just may have the toughest marketing job in the world: trying to understand what drives those finicky customers age 3 to 8. As Chief Marketing Officer of CEC Entertainment — which owns the Chuck E. Cheese, Peter Piper Pizza, and Pasqually’s Pizza & Wings brands — Landry is not only trying to discern the wants and needs of those who have yet to graduate from second grade, she also is tasked with dissecting the habits of their moms and dads, too....

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