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In Choice Privileges, Choice Hotels has a staggeringly successful loyalty program that eclipsed the 25 million-member mark this year.
In an intriguing interview with Loyalty360, Robert McDowell, SVP, Marketing and Distribution for Choice Hotels, talked about bigger and better things to come for the loyalty program.
You have made some pretty significant changes to the program. We’d love to hear about that at a high level and find out what brought about those changes?
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