Chicago Cubs Compile Customer Profiles for Increased Personalization, Brand Loyalty
l360Insider

Being customer-friendly has always been a way of life at Wrigley Field, home of the Chicago Cubs. Transforming volumes of customer/fan data into actionable, personalized, and relevant content can be a challenge, but one that officials for the Cubs are anxious to meet. Providing a stellar customer experience that leads to brand loyalty is the overarching goal. It has been more than 100 years since the Cubs last won a World Series (1908), but that could change this year as the Cubs are....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing