Any brand launching a new loyalty platform or mobile app soon realizes they are about to be hit with an avalanche of new customer data pouring in. What they do with that data is possibly the key to the success of the brand’s new customer engagement initiative.
That is why the senior marketers at Charleys Philly Steaks and sister-brand BIBIBOP are already prepping for how to utilize the new customer data they are seeing since they launched new customer apps this year.
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