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Julian Aldridge, VP, Brand Evangelism and Activation, Charles Schwab & Co., joined the company in 2012 to drive the Challenger Brand Identity project and help the company rediscover and activate its rich Challenger heritage for a new generation of investors. During his 30 years in the advertising and marketing industry, Aldridge has worked across virtually every category imaginable, and with iconic brands like Nike, DHL, Miller, adidas, Coke, and Disney. Aldridge....

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