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Today’s brands have to be where the customers are, and that’s no small task, given the pace of technological advances and their effects on customer behavior. Remember when the only dinner delivery option was pizza? It really wasn’t that long ago, but such a limited service option is already unimaginable.
Brands have come and gone, but 1-800-FLOWERS.COM, Inc. has been operating since the mid-20th century because it has followed customer....
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