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This is the second installment of our Q&A with Tony Chivari, Senior Vice President of Enterprise Marketing and Customer Insights for 1-800-FLOWERS.COM, Inc. You can read the first part here.
What does emotional loyalty mean to your brand, and how do you measure that? How do you enhance that?
For 1-800-FLOWERS.COM, Inc., emotional loyalty is about creating deep, personal connections with our customers. We want to turn the customer into an advocate for our family of....
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