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People take their coffee seriously. For many, the first cup of hot coffee is more than just an eye-opening experience. It is part of a daily ritually that can refresh, relieve and relax the body. As an aromatic experience, coffee can activate the senses with a texture and flavor that excites the taste buds. But coffee also encompasses a cultural ideal, and even forms the very foundation of the coffee house customer experience, one that brings people together in a place that provides....
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