Capriotti’s Sandwich Shop Combines Marketing and IT Efforts

The walk from the office of the top marketing exec to the head of IT at Capriotti’s Sandwich Shop isn’t that far these days since the same person now wears both hats. Jane McPherson is Senior Vice President of Marketing for Capriotti’s and also Wing Zone restaurants. Capriotti’s has over 125 locations, and Wing Zone has 31 locations in North America and 30 more restaurants internationally. “It is somewhat revolutionary for a marketer to be running IT....

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