Canadian Red Cross Q&A: Inspiring Brand Loyalty as a Non-Profit Organization
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The Red Cross is one of the most recognizable symbols in the world. The company’s humanitarian efforts spread across the globe in some of the world’s most vulnerable regions. Despite operating in the nonprofit industry, the organization faces many of the same challenges as other companies regarding customer experience and customer loyalty.   Brand loyalty is obviously a crucial component of the Canadian Red Cross, as the company cannot operate without the donations of....

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