Caesars’ Total Rewards Loyalty Program Leads to Keen Customer Insights

Caesars Entertainment launched its highly successful Total Rewards loyalty program in 1998, staking its claim as the first formal loyalty program in the gaming industry. The program has helped Caesars gain invaluable customer insights, which are leveraged for personalization and relevancy initiatives.   Loyalty360 caught up with Michael Marino, Senior Vice President of Loyalty and Digital at Caesars, to learn more about this massively successful loyalty program.   &ldquo....

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