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With nine brands under its umbrella, including Fannie May, as well as Harry & David, 1-800-Flowers.com wants customers to have a multi-brand experience. Across the nine nameplates are two loyalty programs: Celebrations Rewards, a points-based program, and the Passport program, which is a free shipping program.   Keeping customers engaged and assessing new ways of acquiring and retaining those consumers is the province of Jon Mandell VP, marketing and customer experience for 1-800....

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